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Food for Thought

Addition by Subtraction

Take away one feature or function. Then take away another. What are you left with? What is at the core of your design? Sometimes you can add a lot by taking away a few things.

A Little Birdie...

Approach

Holistic Strategy

hands playing toy keys

Life is digital.
Life is also analog.

A successful strategy speaks to the various ways we communicate—and live. From concept to design to implementation, our holistic strategy ensures your product or service resonates in the real world with real people.

Empathy

bean sprouts

Treat others as you would like to be treated.

With a deeper understanding of your audience’s wants, concerns and needs, we cultivate a language of shared goals and outcomes. When empathy leads, purpose is clearer, ensuring a successful project.

Innovation

sunrise made to look like blown glass

Changing the game.
Affecting outcome.

By developing a holistic strategy and deeper understanding of your audience, we will uncover boundless opportunities to innovate by challenging the paradigm, affecting change while being mindful of growth.

Work

Johns Hopkins University

APL Lab at Johns Hopkins
GOOD DESIGN IS HONEST

Johns Hopkins Engineering for Professionals approached S+S about a complete overhaul of their website and online strategy. Anticipating the size of the project, we initially engaged in a Strategy-only approach to develop a deeper understanding of business goals, user needs, comparative analysis, technical infrastructure and opportunities to innovate. From this, we developed a comprehensive plan of attack for the rest of the project.

DELIVERABLES INCLUDED:
Discovery, user needs analysis, comparative analysis, technical architecture analysis, and innovation planning.

BetterLesson

BetterLesson Screenshot
GOOD DESIGN IS USER-FOCUSED

This passionate education startup, focused on helping teachers organize and share curriculum over the web, came to S+S with a desire to augment their powerful technology platform with a rich user experience and visual aesthetic. S+S partner Shaun Gummere led the BetterLesson core team through a series of user-centered design iterations, each culminating in a solution optimized for the unique surfing characteristics of teachers.

DELIVERABLES INCLUDED:
Information architecture, graphic design, user interface design, and design production (HTML/CSS) for web page and email templates.

Harvard University

Harvard Gate close-up
GOOD DESIGN IS USER-FOCUSED

Graduate College of Education’s Programs in Professional Education (PPE) approached S+S in the summer of 2009 to assist in the integration of a new content management system (CMS). We took this opportunity to help PPE update their strategy and information architecture before integrating the CMS.

DELIVERABLES INCLUDED:
Strategy, information architecture, content strategy, user interface design, design production (HTML/CSS), and onsite training.

MassArt

Paint knife
GOOD DESIGN IS UNOBTRUSIVE

S+S has been working with Professional and Continuing Education at MassArt since 2004. Each year we have simplified the design of the site to optimize usability. Students simply need to know: What do you have, when is it and can I register online?

DELIVERABLES INCLUDED:
Strategy, information architecture, graphic design, user interface design, design production (HTML/CSS), eCommerce online registration system, and support/maintenance.

Forbes Park

Forbes Park Map by S+S
GOOD DESIGN HELPS A PRODUCT BE UNDERSTOOD

The architecture group, Urban Development and Design, approached S+S to help them ramp up their branding, marketing and communication effort for Forbes Park, a new mixed-use, waterfront loft community in the Boston area.

DELIVERABLES INCLUDED:
Strategy, information architecture, graphic design, user interface design, design production (HTML/CSS), email marketing, print collateral and support/maintenance.

Our Clients

S+S office

SOME OUR CLIENTS INCLUDE:

  • Johns Hopkins University
  • Embry-Riddle Aeronautical University
  • Massachusetts College of Art+Design
  • Harvard University
  • Massachusetts Music Education Association
  • Somerville Arts Council
  • BetterLesson, LLC
  • Worcester State College
  • University of Massachusetts Boston
  • The Harvard Common Press
  • UrbanArts Institute
  • ETC Development Corp
  • Urban Design and Development

About

Leadership

S+S Partners

Photo: Mary Flatley

Story+Structure is led by partners Michael Trachtman, Chokdee Rutirasiri and Shaun Gummere, and is supported by an experienced and strong team.

Capabilities

Key capabilities include:

  • Strategic Planning and Consulting
  • User Needs Analysis
  • Information Architecture
  • User Interface Design
  • Technical Infrastructure
  • Content Management Systems
  • Content Development
  • Web Standards Execution
  • iPhone Application Development
  • Mobile Communication Strategy
  • Email Communication Strategy
  • Branding and Visual Identity
  • Multimedia and Post-production
  • Print Design and Production
  • Hosting, Maintenance and Support
  • Onsite Training

Sounding Board

Story+Structure brought both innovative thinking and technical mastery to our project, giving us an exciting and functional new platform of web products that we know will last for a very long time.

Stephen Sattler
Director of Marketing and Communications
Engineering for Professionals
Johns Hopkins University

We are just finishing up a six month project with Story+Structure. They really know their stuff!

Trish Kabus
Worldwide Marketing
Embry-Riddle Aeronautical University

Contact

HQ

S+S office

Main Office
7 Harvard Street
Brookline, MA 02445
See Google Map »

General Inquiries:
Tel. (617) 308-3054

New Business

business card

Chokdee Rutirasiri
Founder/Creative Director
Tel. (617) 308-3054

Stay in touch

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