we create innovative tools + meaningful user experiences through holistic strategy + empathic design.
we create innovative tools + meaningful user experiences through holistic strategy + empathic design.
NPR’s On Being with guest Sherry Turkle director of MIT Initiative on Technology and Self explores how we can and must lead examined lives with our digital objects — actively shaping technology to human purposes.
Life is digital. Life is also analog.
A successful strategy speaks to the various ways we communicate—and live. From concept to design to implementation, our holistic strategy ensures your solution resonates in the real world with real people.
When empathy leads, purpose is clearer.
With a deeper understanding of your audience’s wants, concerns and needs, we cultivate a language of shared goals and outcomes leading to a more meaningful user experience.
We help our clients soup-to-nuts.
Founder + Chief Strategist
Chokdee has over 16 years of experience designing solutions for higher education. Prior to founding story+structure, Chokdee spent over 11 years working at the University of Massachusetts at Boston where he was the head web developer for Continuing Education. Chokdee has been a featured speaker at the University Professional & Continuing Education Association (UPCEA) Marketing Conference since 2007. Chokdee has a B.S. in Finance from Boston University.
Partner + Chief Technologist
Mike brings over 15 years of experience architecting software solutions for clients in education, non-profit and legal/compliance spaces. Mike was responsible for building Introspect, ZANTAZ’ flagship discovery management product for law firms and corporate legal groups. Mike has been a featured speaker at World Plone Day, the North American Plone Symposium and UPCEA. Mike holds a B.S. from Boston University in Computer Engineering.
Partner + Creative Director
With nearly 25 years of experience in design and marketing, Dave creates compelling design solutions across a broad range of media and industries. As Creative Director at Vision Design Group and Benes Brand Imaging, Dave helped develop solutions for Northeastern University, Simmons College and Lesley University. Dave also served as the Asst. Director of Communications at Berklee College of Music. Dave holds a B.F.A. from University of Massachusetts, Dartmouth in Visual Design.
Chokdee Rutirasiri
Founder + Creative Director
t (617) 308-3054
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