On the Road with Guy: February 2017

On the Road with Guy: February 2017

Hello from Houston! I treasure anytime I can write a blog post from my own couch. February found me back out in California. This time I headed down to Palm Springs for a little rest and relaxation and then up to Sacramento.

Ten!

Ten!

2017 marks our tenth anniversary doing business; of being a design firm; of defining and growing the definition of design; of advocating for user needs; of helping our clients unlock their creative hearts and meet their goals; of making a difference.

Project Spotlight - A new user experience for Houston

Project Spotlight - A new user experience for Houston

The SCPS story is common. Large investment of time and resources into an initiative. This leads to early positive results. Then the organization turns its attention elsewhere. Staff turn-over and other factors create a "it's always been this way" myth. Lack of attention and on-going upgrades and adjustments leads to failing systems. Then the process repeats as the organization makes another large investment in new technology.

Your Brand is Your Customer Experience

Your Brand is Your Customer Experience

A customer evaluates your brand as good or bad based on whether they feel you kept your promises to them or not. To your customer, your brand is an experience. So why not treat your brand that way?

Project Spotlight: A New Identity for CSU Channel Islands

Project Spotlight: A New Identity for CSU Channel Islands

Through working with Story+Structure, we developed unique branding for the Extension Division of our University with a winning tagline so coveted by campus leadership that they adopted it for campus wide leveraging. - Janet Egiziano

On the Road With Guy: January 2017

On the Road With Guy: January 2017

From the second half of December to the first half of January I get to take a break from traveling. Staying home is nice, but I always look forward to getting back out to see clients. This month I visited two clients as well as a start-up that is doing some interesting work.

Like Exercise, Consistency is Key to Content Marketing

Like Exercise, Consistency is Key to Content Marketing

Marketing, especially content marketing, is like exercising. Working out is a no brainer. It makes us feel better and improves our health. Content marketing is no different. It is not always easy to directly attribute the results of the work to the effort that brought it about. Ironically, effective content marketing creates the biggest barrier to achieving consistency and leaves less time to attend to the very activities that got us here. When content marketing works, proposal requests and client meetings fill the calendar taking time away from, well, marketing!

The Groundhog Day Effect

The Groundhog Day Effect

Most people have seen the 1993 movie Groundhog Day. It’s a staff favorite here. Phil Connors (Bill Murray), a Pittsburgh weatherman, is out to cover the annual Groundhog Day festivities from Punxsutawney, PA. He gets caught in a blizzard and finds himself trapped in a time warp. He relives the same day over and over again… first seeking selfish gain but eventually he finds salvation by being a good citizen and helping people. He finally gets it right. There are excellent business lessons and human-centered lessons in Groundhog Day to reflect upon.