MIT CIO Symposium 2017 Round Up

MIT CIO Symposium 2017 Round Up

There is no doubt that the MIT CIO Symposium is one of the premier technology, design, and customer experience events of the year. It was our 3rd time attending and participating in this rodeo.

Project Spotlight: Cal State Fullerton's Journey from Program-centric to Experience Drive (Part 2)

Project Spotlight: Cal State Fullerton's Journey from Program-centric to Experience Drive (Part 2)

In Part I of our case study with CSUF’s UEE/IGPE divisions, we looked at their goals of revamping their service methods and branding, and the organizational changes that they could make to improve student and business success. In Part II we will continue to look at the critical transactions and classroom changes that are now transforming the student experience, as well as the early outcomes that UEE/IGPE is enjoying as a result of these extensive efforts.

Project Spotlight: Cal State Fullerton's Journey from Program-centric to Experience Driven (Part 1)

Project Spotlight: Cal State Fullerton's Journey from Program-centric to Experience Driven (Part 1)

California State University, Fullerton’s (CSUF) Extended Education and International Programs and Global Engagement (UEE/IGPE) divisions approached us in 2015 about transforming their approach to student engagement to ensure more student-centered interactions and experiences, as well as effectively aligning with broader institutional priorities. UEE/IGPE specifically sought to re-evaluate their methods when it came to service, branding, proactively approaching organizational challenges, and closing any functional gaps that might impede structural success.

Human-Centered Design Brings Cal State University East Bay Lasting Success

Human-Centered Design Brings Cal State University East Bay Lasting Success

In its first year, the new website and student-facing systems saw a 700% uptick in inquiries, with the numbers consistently increasing year-over-year since. Enrollments have also received a boost, with a 14% decline in 2014 to increases of 14% and 16% in 2015 and 2016, respectively. 

Who is the Customer?

Who is the Customer?

Last month a story about airport security dragging a passenger off of a plane went viral—you probably saw the story. As a frequent flyer and Story+Structure’s thought leader on the relationships between customers and companies, this incident has been on my mind a lot since it happened.

Q1 Wrap Up

Q1 Wrap Up

Q1, 2017 brought many exciting projects to Story+Structure. As we rapidly close in on the halfway point of 2017, we wanted to catch you up on what we’ve has been up to lately.

Are PCE/Extension units being out-innovated by university main campuses?

Are PCE/Extension units being out-innovated by university main campuses?

Though not complete, and hardly perfect, our main campuses may be leading the charge when it comes to higher education student experience. If so, that represents an interesting challenge for PCE because one thing that hasn’t changed is that when main campus talks about students, they are talking about undergraduates. 

On the Road with Guy: February 2017

On the Road with Guy: February 2017

Hello from Houston! I treasure anytime I can write a blog post from my own couch. February found me back out in California. This time I headed down to Palm Springs for a little rest and relaxation and then up to Sacramento.