The SCPS story is common. Large investment of time and resources into an initiative. This leads to early positive results. Then the organization turns its attention elsewhere. Staff turn-over and other factors create a "it's always been this way" myth. Lack of attention and on-going upgrades and adjustments leads to failing systems. Then the process repeats as the organization makes another large investment in new technology.
A customer evaluates your brand as good or bad based on whether they feel you kept your promises to them or not. To your customer, your brand is an experience. So why not treat your brand that way?
Through working with Story+Structure, we developed unique branding for the Extension Division of our University with a winning tagline so coveted by campus leadership that they adopted it for campus wide leveraging. - Janet Egiziano
From the second half of December to the first half of January I get to take a break from traveling. Staying home is nice, but I always look forward to getting back out to see clients. This month I visited two clients as well as a start-up that is doing some interesting work.
Marketing, especially content marketing, is like exercising. Working out is a no brainer. It makes us feel better and improves our health. Content marketing is no different. It is not always easy to directly attribute the results of the work to the effort that brought it about. Ironically, effective content marketing creates the biggest barrier to achieving consistency and leaves less time to attend to the very activities that got us here. When content marketing works, proposal requests and client meetings fill the calendar taking time away from, well, marketing!
Most people have seen the 1993 movie Groundhog Day. It’s a staff favorite here. Phil Connors (Bill Murray), a Pittsburgh weatherman, is out to cover the annual Groundhog Day festivities from Punxsutawney, PA. He gets caught in a blizzard and finds himself trapped in a time warp. He relives the same day over and over again… first seeking selfish gain but eventually he finds salvation by being a good citizen and helping people. He finally gets it right. There are excellent business lessons and human-centered lessons in Groundhog Day to reflect upon.
There’s no doubt that “D” is newest member of the C-Suite. But how do we connect all those D’s? What happens now to the “I’s” and what the heck is “T” going to do?
October and November are busy months for the firm, as we head out on the road attending higher education conferences around the country. It’s a fun time, too – visiting with old friends and meeting new people in the field.
The Internet has leveled the playing field. Every organization has a fair shot at getting their message across. And if people love the product or service, they’ll likely say so online or on social media. Becoming customer-centered will have to become a core competency of every organization.
Innovation has been on our minds lately. In all sorts of ways, we are intrigued, challenged, and motivated by those who are able to develop new ways to do, build, interact, see the world with different eyes. In that spirit, here are some recent stories that have made us pause, think, talk, and discover.
Design has always has been a holistic business, but with the advent and continued evolution of everything online, digital, and mobile (this includes wearables), design is expanding once again. Today’s user or customer experience has more data and dots to connect than ever before. We have to think holistically.