Human-Centered Design Brings Cal State University East Bay Lasting Success

Human-Centered Design Brings Cal State University East Bay Lasting Success

In its first year, the new website and student-facing systems saw a 700% uptick in inquiries, with the numbers consistently increasing year-over-year since. Enrollments have also received a boost, with a 14% decline in 2014 to increases of 14% and 16% in 2015 and 2016, respectively. 

Who is the Customer?

Who is the Customer?

Last month a story about airport security dragging a passenger off of a plane went viral—you probably saw the story. As a frequent flyer and Story+Structure’s thought leader on the relationships between customers and companies, this incident has been on my mind a lot since it happened.

Q1 Wrap Up

Q1 Wrap Up

Q1, 2017 brought many exciting projects to Story+Structure. As we rapidly close in on the halfway point of 2017, we wanted to catch you up on what we’ve has been up to lately.

Are PCE/Extension units being out-innovated by university main campuses?

Are PCE/Extension units being out-innovated by university main campuses?

Though not complete, and hardly perfect, our main campuses may be leading the charge when it comes to higher education student experience. If so, that represents an interesting challenge for PCE because one thing that hasn’t changed is that when main campus talks about students, they are talking about undergraduates. 

On the Road with Guy: February 2017

On the Road with Guy: February 2017

Hello from Houston! I treasure anytime I can write a blog post from my own couch. February found me back out in California. This time I headed down to Palm Springs for a little rest and relaxation and then up to Sacramento.

Ten!

Ten!

2017 marks our tenth anniversary doing business; of being a design firm; of defining and growing the definition of design; of advocating for user needs; of helping our clients unlock their creative hearts and meet their goals; of making a difference.

Project Spotlight - A new user experience for Houston

Project Spotlight - A new user experience for Houston

The SCPS story is common. Large investment of time and resources into an initiative. This leads to early positive results. Then the organization turns its attention elsewhere. Staff turn-over and other factors create a "it's always been this way" myth. Lack of attention and on-going upgrades and adjustments leads to failing systems. Then the process repeats as the organization makes another large investment in new technology.