Though not complete, and hardly perfect, our main campuses may be leading the charge when it comes to higher education student experience. If so, that represents an interesting challenge for PCE because one thing that hasn’t changed is that when main campus talks about students, they are talking about undergraduates.
In this installment of Outstanding in the Field, Story+Structure Founder and CEO Chokdee Rutirasiri interviews Jeff Monahan, Founder and Creative Director at Proper Villains.
Hello from Houston! I treasure anytime I can write a blog post from my own couch. February found me back out in California. This time I headed down to Palm Springs for a little rest and relaxation and then up to Sacramento.
2017 marks our tenth anniversary doing business; of being a design firm; of defining and growing the definition of design; of advocating for user needs; of helping our clients unlock their creative hearts and meet their goals; of making a difference.
Empathy is the ability to understand and share the feelings of another. Often times designers are guilty of short-circuiting empathy by assuming or drawing conclusions.
Empathy drives connection. People love connection. Connection drives great customer experiences. Customer experiences define your brand.
The SCPS story is common. Large investment of time and resources into an initiative. This leads to early positive results. Then the organization turns its attention elsewhere. Staff turn-over and other factors create a "it's always been this way" myth. Lack of attention and on-going upgrades and adjustments leads to failing systems. Then the process repeats as the organization makes another large investment in new technology.
A customer evaluates your brand as good or bad based on whether they feel you kept your promises to them or not. To your customer, your brand is an experience. So why not treat your brand that way?
Through working with Story+Structure, we developed unique branding for the Extension Division of our University with a winning tagline so coveted by campus leadership that they adopted it for campus wide leveraging. - Janet Egiziano
From the second half of December to the first half of January I get to take a break from traveling. Staying home is nice, but I always look forward to getting back out to see clients. This month I visited two clients as well as a start-up that is doing some interesting work.
Marketing, especially content marketing, is like exercising. Working out is a no brainer. It makes us feel better and improves our health. Content marketing is no different. It is not always easy to directly attribute the results of the work to the effort that brought it about. Ironically, effective content marketing creates the biggest barrier to achieving consistency and leaves less time to attend to the very activities that got us here. When content marketing works, proposal requests and client meetings fill the calendar taking time away from, well, marketing!