As Story+Structure's Chief Strategist I spend most of my time in front of clients. With clients in North America and Europe I am on the road a lot. I'm going to be posting from time to time about the clients I am meeting, our work together, and other fun stuff.

Hello from Houston! I treasure anytime I can write a blog post from my own couch. February found me back out in California. This time I headed down to Palm Springs for a little rest and relaxation and then up to Sacramento.

Palm Springs was not a work-related stop, per se. But when you're somewhere with such amazing architecture it's hard not take in a little design. I find Palm Springs interesting because it's a place of quirky opposites. The city sits in the Coachella Valley and is, for all intents and purposes, a desert. It's what is beneath the surface that makes Palm Springs special - an enormous aquifer. The aquifer fills swimming pools and irrigates 124 golf courses. The town experienced an increase in popularity in the 1960's with the advent of residential air conditioning. Along with the air conditioning came mid-century architecture. The city is a treasure trove of work from this period.

My second stop was Sacramento. There I found flooded fields, swollen rivers and a city on edge about the potential failure of a spillway at the Oroville Dam. The dam held and we got to work kicking off a branding initiative. These workshops are always fun for me. One, because you never know what's going to happen. Two, because we get to hear from people's souls about why they do what they do. You can read more about our branding work here.

I'll be back in Sacramento this month to wrap-up the work. I'll also be hitting up Washington, D.C., Chicago, and Los Angeles. I love hitting the road and seeing our clients. Click here to start a conversation with me and who knows - I may visit you someday and write about it here. Until next time, happy trails!

Guy Felder is our Chief Strategist. He writes on all things customer experience and marketing. Click here to read more from Guy.