Becoming Experience Driven


Becoming Experience Driven


Design has moved from the periphery to the center — from what a thing looks like to what it does. Design has expanded to encompass not only products, but also services and experiences. We call this being "Experience Driven." When properly applied, being Experience Driven aligns and focuses virtually every element of an organization around both its purpose and what people truly want and need from it.



We employ human-centered methodology to help organizations become “Experience Driven.” Being human-centered is about understanding people’s wants, needs, contexts, and behavior. This serves as the foundation for developing brand experiences, customer journeys, service blueprints, and user experiences. 


We help you bring clarity to your brand promises and ensure the delivery of those promises across every touch point. We build systems to evaluate your organization’s ability to deliver on your brand promises and use an agile methodology to adjust to changing trends or market shifts.


When your organization is Experience Driven, you anticipate the needs of the people you interact with; you make clear promises about the needs you will meet; you assess your ability to meet those needs; and you are responsive to people’s ever-changing needs.


Featured Projects



  • Artaic
  • Berklee College of Music
  • Beth Israel Deaconess Hospital
  • BetterLesson
  • Boston Center for Adult Education
  • Boston Symphony Orchestra
  • Boston College
  • Boston University
  • Brandeis University
  • California State University, Channel Islands
  • California State University, Dominguez Hills
  • California State University, East Bay
  • California State University, Fullerton
  • California State University, Sacramento
  • California State University, Stanislaus
  • Early Head Start
  • Embry-Riddle Aeronautical University
  • Fenway Health
  • Georgetown University
  • Georgia Institute of Technology
  • Harvard Business Review
  • Harvard Common Press
  • Harvard University
  • Iguacu
  • InterSystems
  • Johns Hopkins University
  • Larry L. Hillblom Foundation
  • Lesley University
  • Massachusetts College of Art & Design
  • Massachusetts Music Educators Association
  • National Center for Parenting, Family, and Community Engagement
  • Oakmont Partners
  • Pensacola State College
  • San Jose State University
  • Somerville Arts Council
  • TiE Boston
  • University of California, Santa Cruz
  • University of Houston
  • University of Kansas
  • University of Massachusetts Boston
  • University of Missouri
  • University of North Carolina at Chapel Hill
  • University of Northern Colorado
  • Western Michigan University
  • Worcester State University
  • WorkUp, Inc.