A Human-centered Design Firm

How might we design a more compassionate and inclusive planet?

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Story+Structure is a design firm.

We design inclusive and equitable experiences for diverse populations.

We create impact in education, health & human services, and nonprofit organizations.


Featured Projects


HPV Awareness for an Underserved Community

Holly Fontenot, Ph.D., RN, WHNP-BC, partnered with Story+Structure to develop a new approach for increasing HPV awareness & vaccination for youth in communities of color. Funded by National Institutes of Health.

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Global Online Learning to Drive Change

InterSystems, a global leader in healthcare & advanced software technologies, called on Story+Structure to help design an online learning experience and disrupt company culture to drive change.

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Online Library for Early Head Start

Head Start provides early childhood education, health, nutrition, and parent involvement services to low-income children and their families. Head Start tasked Story+Structure with taking its vast resource library online to better support its staff.

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New Student Experience for Cal State East Bay

Story+Structure helped Cal State East Bay design a new online experience for its Continuing Education students. The new experience made it simpler for students to review their education options, connect with university representatives, register for courses, and make payments.

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Download Story+Structure’s human-centered approach to diversity, equity, & inclusion



Meet Madison Thompson

Photo: Mary Flatley

Photo: Mary Flatley

Madison “Matt” Thompson is a senior strategist at Story+Structure and our Obi-Wan Kenobi. Matt brings over thirty years of experience in conflict resolution, cross-cultural issues, diversity management, cultural competency training, and large-group facilitation.

What quote best sums up your approach to life?
“Free Your Mind….And your Ass Will Follow.”  —Funkadelic

If I wasn’t a _________, I would be a_________.
“If I wasn’t a curious person, I would be a typical, stuck-in-the-mud old guy saying “Back in MY day….

What’s your best habit? Asking “Why?”

What has been the most surprising thing you’ve learned along your journey? Just how many times I’ve screwed up, and still made it through. I am thankful for the compassion of others. 

How might we make the world a more compassionate place? By being non-judgmental. Learning to say “Yes, AND…” instead of “Yeah, BUT…” has helped me.