

Founded in 2007
Story and Structure is a human-centered design firm. We design services & experiences, and provide management consulting that creates impact in health & human services, diversity & inclusion, and education.
Featured Projects
HPV Awareness for an Underserved Community
Holly Fontenot, Ph.D., RN, WHNP-BC, partnered with Story+Structure to develop a new approach for increasing HPV awareness & vaccination for youth in communities of color. Funded by National Institutes of Health.

Global Online Learning to Drive Change
InterSystems, a global leader in healthcare & advanced software technologies, called on Story+Structure to help design an online learning experience and disrupt company culture to drive change.

Online Library for Early Head Start
Head Start provides early childhood education, health, nutrition, and parent involvement services to low-income children and their families. Head Start tasked Story+Structure with taking its vast resource library online to better support its staff.

New Student Experience for Cal State East Bay
Story+Structure helped Cal State East Bay design a new online experience for its Continuing Education students. The new experience made it simpler for students to review their education options, connect with university representatives, register for courses, and make payments.
Download Story+Structure’s human-centered approach to diversity, equity, & inclusion

INTERVIEW
5 questions for Madison Thompson
“5 Questions” is a series where we ask our colleagues and friends what inspires them and makes them tick.

Photo: Mary Flatley
More About Madison
Madison “Matt” Thompson is a strategist at Story+Structure and our Obi-Wan Kenobi.
Matt brings over thirty years of experience in conflict resolution, cross-cultural issues, diversity management, cultural competency training, and large-group facilitation.
Matt heads up our Diversity, Equity, and Inclusion practice.
What quote best sums up your approach to life?
“Free Your Mind….And your Ass Will Follow.” —Funkadelic
If I wasn’t a _________, I would be a_________.
“If I wasn’t a curious person, I would be a typical, stuck-in-the-mud old guy saying “Back in MY day….
What’s your best habit? Asking “Why?”
What has been the most surprising thing you’ve learned along your journey? Just how many times I’ve screwed up, and still made it through. I am thankful for the compassion of others.
How might we make the world a more compassionate place? By being non-judgmental. Learning to say “Yes, AND…” instead of “Yeah, BUT…” has helped me.