Est. 2007

Story+Structure works across a wide swath of sectors to create social impact: higher education, health and human services, healthcare, arts, manufacturing, government, technology, startups, and non-profit.

 
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Our Practice

 
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Engage 

We offer proven creative and strategic marketing driven by deep experience to help you find and entice the customers you deserve.

TACTICS

  • Print/collateral design: viewbooks/search pieces/catalogs)
  • Videos and commercials
  • Direct mail
  • Email campaigns
  • Animation
  • Editorial design: alumni magazines
  • Trade show environments
  • Powerpoint presentations
  • Infographics

STRATEGY

  • Branding strategy and development
  • Corporate identity
  • Digital, social, and traditional advertising campaigns
  • User interface (UI)
  • User experience (UX)

 

 

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Nurture

We specialize in the development of lead nurturing strategies for high consideration products like education, healthcare, and business to business applications. 

 TACTICS

  • Marketing automation
  • Service Blueprint
  • Organizational Development

STRATEGY

  • Recruiting strategy and development
  • Analytics/data gathering
  • Journey Mapping
  • Customer Relationship Management (CRM)
  • Inbound Marketing
  • Content Marketing
  • Branding
 

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Convert

Transitioning from a lead to customer can be a time of high anxiety for a customer.

TACTICS

  • Integrated shopping cart
  • Application integration solutions

    STRATEGY

    • Service design
    • Journey mapping
    • Web design
    • User interface (UI)
    • User experience(UX)
    • Application design
     

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    Deliver

    Turning customers into brand ambassadors means keeping the promises you made prior to conversion. 

    TACTICS

    • Position Takeover
    • Demographics
    • Competitive Analysis
    • Reorganization
    • Centralization of Duties
    • Program Analysis
    • Program Design
    • Credit to Non-credit

    STRATEGY

    • Administration
    • Organizational Development
    • Customer recognition
    • Program Development
     
     
     

    Our Clients

     
    • Abiomed
    • Artaic
    • Berklee College of Music
    • Beth Israel Deaconess Hospital
    • BetterLesson
    • Boston Center for Adult Education
    • Boston College
    • Boston Symphony Orchestra
    • Boston University
    • Brandeis University
    • California State University, Channel Islands
    • California State University, Dominguez Hills
    • California State University, East Bay
    • California State University, Fullerton
    • California State University, Sacramento
    • California State University, Stanislaus
    • Cazenovia College
    • Drexel University
    • Early Head Start
    • Embry-Riddle Aeronautical University
    • Fenway Health
    • Georgetown University
    • Georgia Institute of Technology
    • Harvard Business Review
    • Harvard Common Press
    • Harvard University
       
    • Iguacu, Ltd.
    • InterSystems Corporation
    • Johns Hopkins University
    • Larry L. Hillblom Foundation
    • Lesley University
    • Massachusetts College of Art & Design
    • Massachusetts Music Educators Association
    • National Center for Parenting, Family, and Community Engagement
    • Oakmont Partners
    • Pensacola State College
    • Proper Villains
    • San Jose State University
    • Somerville Arts Council
    • TiE Boston
    • University of California, Santa Cruz
    • University of Houston
    • University of Kansas
    • University of Massachusetts Boston
    • University of Missouri
    • University of North Carolina at Chapel Hill
    • University of Northern Colorado
    • Virginia Tech
    • Western Michigan University
    • Worcester State University
    • WorkUp, Inc.